Project is nearly complete;

The Brainent content has been put in so we are ready to pitch the product in the Summative Assessment tomorrow at 1

GANTT chart so far...

Here is the gantt chart so far, as we have completed projects.  As you can see, it looks a lot greener than before, meaning we are on track for completing for Thursday!  Click to enlarge

iBattle

We have decided that our product shall be called iBattle and Jamie and I have designed logos for the product.

Here is mine...

This design was going to feature more weapons and colours, but I decided the two red swords against the blood backdrop worked better.  I have made sure to include the "powered by Brainient" tagline as this services will ultimately be promoting the potential of the Brainient software.

Jamie also made this one that features on the twitter page and is a smaller logo to work with.

Response to Formative

The main criticism of our formative was that we stated the obvious a lot and that we needed to make our presentation more concise and focus more on pitching the idea rather than stating what we researched.  When I next meet with my group, I will ask them to make the following changes:

Ladji- He has the final call on the video content; therefore his part of the pitch will form the bulk of the presentation.  He will talk through the video and how the brainient content will work within the video

Attila- Brand Partnerships; she will need to find a small selection of factual broadcasters and educational organisations to partner up with

James- He needs to focus on just a small number of magazines to advertise within, such as National Geographic.  Sites like 4od and BBC Iplayer will be too expensive to advertise on and we would have more luck with more niche broadcasters

Gerome- He needs to focus on the appropriate websites to invest advertising into, like James.  So it would be web sites such as the History Channel web site

Jamie- He will need to create some social networking profiles and simply promote them in his part of our pitch.  He will create the links and then inform the viewers of how they can be accessed and what they may find on them

Gantt chart

Here is the GANTT chart that I have created to assign the rest of my group jobs for this project.  I have assigned these tasks based on the feedback we received from the Formative Pitch.  Click to enlarge.

The green bars highlight how much of a task is done and blue highlights how much is left of the task.

The darker coloured tasks being completed are dependant on the brighter coloured tasks to be completed on time.

Roles

After a few changes, I have now decided on the roles that I will be assigning the rest of my team.  They are as follows:

Jamie Boswell- Head of Social Media

Tolno Attila- Head of Brand Partnerships

James Coull-  Head of PR

Gerome Oldfield- Media Planner

Ladji Conde- Head of Creative

I have given each of these team members some information to research, based on the roles I have given them and to produce 1 or 2 slides that present the research they have, in preparation for a Formative Pitch this Tuesday.  Here is how the slide show looks at present.

I am missing the PR and Brand Partnership slides as James and Attila have yet to send these to me.

Project Manager

Welcome to my personal blog for the E & E Group C Project.

For this project, we need to create an interactive video that promotes a piece of Interactive Video Creation software called Brainient.  We will need to consider how Brainient can be used, who our target audience are and how we will advertise and marked our interactive video project.

We have decided to demonstrate how Brainient can be used for educational purposes.  Our initial idea was to present a video depicting a certain era in history and the user is able to click on certain elements and certain people to learn more.  As the idea developed, we decided to go for something which was more entertaining but that still retained an element of education; and this was to have a concept of two warriors from different time eras fighting each other to see who is deadlier.  This is much like a programme called Deadliest Warrior.

Having a concept that has an element of entertainment will be good to attract users that may not have an interest in history at first.  This entertainment/education combination also opens up the opportunity for business partnerships with more highbrow history organisations (i.e. History Channel, British Museum, etc.)  This could mean that our project will be displaying the potential of Brainient, but will also be an entertaining promotion for educational organisations.

I have been assigned the role of Project Manager on this, so it is down to me to assign the roles of the other team members and then make sure that they understand the project and their role within that project.